Sometimes it seems that life takes its own course and seemingly unconnected things become a definitive path leading you to your ultimate destiny. Jo never imagined that she would one day lead a global cosmetic company.
Jo Mousselli, President and Founder of Xtreme Lashes® LLC, has seen her company expand from her home and spread across the globe into 24 countries. Xtreme Lashes® currently has over 40 employees, 20 trainers located nationwide and continues to create jobs to handle its explosive growth. In a little over 3 years, her company has trained over 5,000 health and beauty professionals domestically, empowering women with meaningful and profitable careers, making women feel beautiful, enriching the lives of thousands upon thousands of consumers, who her clients proudly serve.
In times of economic uncertainty, Jo has created jobs and opportunities for her clients by providing the most lucrative addition to their menu services, Xtreme Lashes® Eyelash Extensions. But all this did not happen overnight and it had nothing to do with luck. All of Jo's previous experiences have added a critical component to the foundation of her thriving business.
Jo knows women. From being a wife, an active mother of four, supporting her family and putting herself through school, Jo knows the modern woman's struggle. She knows the connection between feeling good and looking good. Jo's nurturing nature has made it easy for her to connect with women, from her career as a kindergarten teacher - garnishing the trust of mothers and their first day of school jitters - to consoling mothers, whose critically ill children were under her care as a Pediatric ICU nurse at Texas Children's Hospital. You can say she has always been in the "business" of helping women feel better.
She is still in that "business" today. Her attributes and values have made Xtreme Lashes® the industry leader and the most reputable name in eyelash extensions. There is no substitute to quality hands-on training and education, so Jo made training mandatory. If the end-consumer isn't happy, if the application isn't safe, if the lashes don't look beautiful, if the results aren't dramatic and lasting - then there is no eyelash extension industry. While competitors will sell to anyone, Jo risked her short-term profits and gambled on the long-term health of this new industry. Jo made Xtreme Lashes® Eyelash Extensions a professional service, limiting sales exclusively to licensed and credentialed health and beauty professionals.
Jo's bet has paid off. Thousands of "Xtreme Lash Stylists" have launched their careers, one lash at a time, easily earning over $100 per hour.
"Taking the Xtreme Lash Training was the best thing I ever did. It has been so profitable that I pay my mortgage with it. My clients are so happy and loyal to the product. The lashes have actually changed my clients' lives; they feel so happy about themselves and have saved so much time getting themselves ready in the morning. It is truly incredible and I am forever grateful for the opportunity to be part of it." - Suzette Gisbert, Xtreme Lashes® Client.
Sometimes it is very easy to get caught up with the day to day demands of a growing business, but it is the impact that Xtreme Lashes® has had on women across the world that keeps Jo going. Jo summarizes it this way, "Xtreme Lashes® has grown way beyond just me and my family. Our clients and our employees have built their lives around this business. I have to ensure that we are always doing our part to make them successful, because their success, is our success."