A Tribute to Xtreme Lashes® President and Founder

Jo Mousselli


Jo Mousselli

This month we have elected to honor our President and Founder, Jo Mousselli, as the Professional of the Month.

The title "Professional of the Month" seems to fall short of the true scope and magnitude of Jo's achievements; however, we hope you will find her story and dedication as uplifting and inspirational as we do.


 

The woman with the sparkle in her eyes...

Jo knows women. From being a wife, an active mother of four, supporting her family and putting herself through school, Jo knows the modern woman’s struggle.

When you meet Jo, the first thing you notice (aside from her beauty) is the sparkle in her eyes and her warm smile. Jo is that woman who overcame real woman challenges, became successful and inspires other women to succeed.

Her daughter and Xtreme Lashes® Artistic Director, Noor Daoudi, gives us her insight:

“My mom is my hero and role model. I watched my mom go from teaching, to nursing to leading an international beauty company.

My mom returned to school to become a Registered Nurse -  with four young kids in tow. She prioritized her family over sleeping. She cooked dinner every evening, put us to bed, then studied all night. We were so proud when she graduated with high honors - Magna Cum Laude.

She then worked as a pediatric intensive care unit nurse at Texas Children’s Hospital for many years.  She would get up at 4:30 a.m. and work with critically ill children until she came home at 8:00 p.m.  At the time, she was a single mother with four teenagers and she managed to keep her family together while succeeding at an incredibly challenging career.

After 25 years of unyielding dedication to her family and career, my mom has developed into a superhero fit to lead an international company as complex and intense as Xtreme Lashes®. Her integrity, wisdom, strong work ethic and passion have made Xtreme Lashes® what it is today.

My mother’s journey has taught me that, with dedication and perseverance, women can have successful careers and raise healthy and happy kids.  I’m fortunate to have her as an example and privileged to work with the most inspirational person I know.”


Jo Mousselli accepting the ICMAD Award

Jo Mousselli (left) accepting the prestigious ICMAD, “Cosmetic Innovator of the Year Award,” with daughter Noor Daoudi (right)

 

 

Jo’s experience as a Registered Nurse not only strengthened her, it enabled her to create products, application methods and company-wide systems based on the scientific nursing process: assess, diagnose, plan, intervene and evaluate. Under Jo’s leadership, Xtreme Lashes® has continuously researched and developed products and application methods which have culminated to become the XL Professional Application System™ that Xtreme is launching now.


Jo is on a mission...

Jo’s personal mission, vision and values have fueled the success of Xtreme Lashes®. When Jo founded Xtreme Lashes® in 2005, she did so with the purpose of empowering people and enriching lives:


Jo is on a mission

“I founded Xtreme Lashes® with two goals in mind,” says Jo.

"The first is to simplify today’s active woman’s morning beauty regimen with high quality, high performance, low-maintenance and long-lasting beauty products. I know the connection between looking good and feeling good and the resulting confidence; Xtreme Lashes® eyelash extensions was borne from this goal - to emphasize the most important feature in a woman.

The second goal is to empower you, the credentialed health and beauty professional, to launch a profitable and rewarding lash styling career - a career that enriches the lives of women to look and feel beautiful all day, every day.

My personal mission is to ensure that Xtreme Lashes® remains synonymous with quality, safety, and support.  We do this by providing the largest selection of the highest quality products, most comprehensive training, legendary customer service and business support."

"My mission and vision for 2010 was to take Xtreme Lashes® to a NEW HEIGHT with the XL Professional Application System™.

My goal: lasting lashes using the safest application system in the industry."  

- Jo Mousselli
 

There is always progression and evolution under the leadership and guidance of Jo...

Jo set out to revolutionize the industry yet again with the new XL Professional Application System™.

“My mission and vision for 2010 was to take Xtreme Lashes® to a NEW HEIGHT with the XL Professional Application System™.  My goal: lasting lashes using the safest application system in the industry.

As you know, Xtreme Lashes® is not your average beauty service; the procedure is very detailed and meticulous; combining art, science, safety and hygiene in a precise and systematic step-by-step process.

If the end-consumer isn’t happy, if the application isn’t safe, if the lashes don’t look beautiful, if the results aren’t dramatic and lasting, then there is no eyelash extension industry."


XL Professional Application System


Jo is Inspirational...

Under Jo's leadership, Xtreme Lashes® has been recognized as the industry leader throughout the world. Here is just a small sampling of the worldwide media coverage behind Jo Mousselli and Xtreme Lashes®:
Features by Major Publications: Major Television Interviews & Airings: Awards: Celebrity Events:

What motivates and inspires Jo...

Jo Mousselli has seen her company expand across the globe into over 50 countries. In a little over 4 years, her company has trained over 10,000 health and beauty professionals worldwide, empowering them with meaningful and profitable careers, making women feel beautiful, and enriching the lives of thousands upon thousands of consumers, whom her clients proudly serve.

Xtreme Team, USA

 

"I am honored to be able to work with such a dedicated team here at Xtreme Lashes® who work tirelessly to ensure the success of the company. We are truly a family at Xtreme Lashes® and every employee, lash stylist and international franchisee inspires me daily to push the Xtreme Lashes® brand to new levels." 
- Jo Mousselli

Jo is an active, hands-on president. She works around the clock: coaching, motivating and leading her Xtreme Team.

When not working to build and foster the Xtreme Team and the many endeavors of the company, Jo enjoys spending time with her husband, children and grandchildren. Outside the office, Jo loves pilates and the outdoors as well as finding ways to give back the community that has supported her throughout the years.

Some of the organizations she enjoys working with include the Susan G. Komen Foundation, The National Kidney Foundation of Southern California and the Northridge Hospital Foundation Pediatric Trauma Center.

One of Jo's favorite outlets, though, is finding ways to aide and inspire young people. She strives to coach and motivate today's youth to improve their lives, succeed, develop and grow themselves, professionally and personally.

Jo inspires us all as women, as single-moms, as professionals trying to juggle families and careers, and as business owners wanting to grow our businesses. All around the world, she has touched countless lives, changed countless futures and inspired countless individuals to make this world a more beautiful place - one lash at a time.

 


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