We are both saddened and filled with best wishes as we say farewell to co-founder and CEO of Xtreme Lashes, Matt Daoudi, today. We would like to publicly share both Matt’s message to us, as he departs our team to pursue new adventures, and messages from our team to Matt as we say goodbye to a man who has been a true innovator and inspiration to us.
From Maher “Matt” Daoudi, CEO of Xtreme Lashes, LLC:
Dear Xtreme Team,
I will be stepping down as the CEO of Xtreme Lashes on April 30, 2011. This decision has been well thought out and discussed with the board over the past few months.
I am very blessed to have had the opportunity to serve as CEO of this wonderful company that empowers and enriches lives around the globe. What makes Xtreme so unique is its people. I have been humbled by the passion that is poured into everything by each employee. I am saddened to leave such a rock solid team of caring professionals whom I see as my extended family. I pray that God can bless me once again with a team as bright, ethical and passionate as the one here at Xtreme. I appreciate all the contributions each one of you has made and continues to make to grow this organization that practices honesty, integrity and demonstrates courage and honor at all times.
The learning lessons I have gained through our successes and challenges are priceless. I have learned to never stop learning, never stop growing and never quit. We have had some great times and some challenging times. I have seen our team pursue excellence through collaboration with team members and clients to overcome any challenge. This company has truly created the standards of excellence for products, services and education in our industry. I am very proud and honored to be a part of reaching this goal.
By continuing to embrace innovation and quality control Xtreme Lashes will forever stand above the rest. Through the continued liberation of each employee’s individuality, the embrace of creativity and the celebration of success Xtreme Lashes will continue to prosper. The bright future outcome is up to each one of you.
I will continue to serve as a board member and be a proud 1/3 co-owner of this great company. I will also serve as a consultant from time to time to the company at Jo and Martin’s discretion.
Thank you all for helping me grow as an individual. I will forever be grateful to each of you for the support, advice and encouragement in my personal development. I especially want to thank my parents and business partners Jo Mousselli and Martin Dale for their relentless coaching and generosity towards me. I couldn’t be where I am today without the 29 years of extraordinary parenting, commitment and coaching that my Mother has invested into me. She has always been and always will be my “Super Mom”. You are all in the best of hands under her nurturing leadership. I am most appreciative to God who has truly blessed me with a wonderful learning experience, incredible parents and lifelong friends and advisors through Xtreme Lashes. May God continue to bless this great company and each one of you.
Maher Matt Daoudi, CEO
Jo Mousselli (Matt’s Mother):
Your departure from Xtreme brings me tears of joy and sadness. I know it’s time for you to soar above the mountains and across the globe – yet again – but this time without me glued to your side.
You were my first born; no one else can claim that. Although I was an athlete, won multiple awards, and excelled at many things, at only 19 yrs of age, the joy-filled anticipation of your arrival, paired with the reality of being accountable for another human’s life, and the sense of responsibility that came with it, was at times overwhelming. You challenged me.
Once you were born, as I held you in my arms, we met “eye to eye”, our relationship acknowledged, I knew I would rise to the responsibly. You matured me.
Within months, you were smiling, rocking to the musical beats, cooing and clapping. You loved music and were preparing to dance through life. You delighted me.
When you began to crawl, you were the most curious baby, inquisitively getting into every cabinet, under every bed, around every barrier; you were not a conformist. I forecasted that you would grow up to be someone brilliant, but braced myself for the challenging journey.
At three years old, you disappeared from my side while I was shopping on a major busy street in Damascus, and managed to find your way home through a maze of intersecting alleys and even safely crossed a major 4-lane highway. You terrified and amazed me.
At four, our next door neighbor’s daughter wanted to play, I told her you were doing homework, her mother responded, “Jo, he is only 4 yrs old, not a college student”. I didn’t buy that. You were a sponge for knowledge; I maximized on it.
By age five, you were already innovating and architecting complex structures from building blocks that I scattered around the house for your convenience so as to not inhibit a visionary moment, otherwise, you would take everything that wasn’t bolted in place apart. You’re engineering mind fascinated me.
When we immigrated to the US, you were only 5 ½ yrs old, already graduated Pre K, Kindergarten and First grade in Syria. Due to public school restrictions, I was forced to put you in kindergarten again because you were not yet 6 yrs old. Against the school administration’s insistence, I refused to put you in the English as a Second Language program. Even though you didn’t know English, within months you were promoted into an accelerated Kindergarten class because you were excelling beyond the others and getting into trouble from lack of enough work to do. Your IQ drove me.
You continued to excel throughout school. Both left-brained and right-brained, language, arts, crafts, math and science came easy to you. Things weren’t always plentiful and easy, you used your resourcefulness and industriousness to create and achieve. Your accomplishments made me proud.
As a teenager, your uncensored instincts break every rule, your non-conformist, stubborn determination tears down all obstacles, harmonizing with your intelligence and passion for liberty; I endured A Maverick approaching final development. You challenged me beyond limits.
You were and still are the most free spirited child, determined not to be enclosed in a play pen, contained in a classroom, restricted by societal norms, limited by “you can’t” or “it can’t be done”. Your passion for liberty and the rebellious challenges you task me with, I tolerate, because I understand. I see myself in you.
Your generosity is without limits. Even when you were two years old, when “mine” is the developmental defining characteristic, you shared your candy and your toys. Your generosity continues, opening your home to everyone, insisting we join you for food, and fun. If we are not in the mood, you put us in the mood, always with a big cheerful smile on your face. Your fun generous spirit is addictive and infectious.
Your love for me, for your family, for your employees, for your friends and for life, is selfish and altruistic, never compromising and very demanding, and always delivered with a cheerful contagious smile and a positive demeanor. When you push the limits, you are always able to say “I’m sorry”. You have a heart of gold. I love you.
At my graduation ceremony from the college of nursing, when my name was announced, I heard you yell across the thousands of attendees “Mom, I knew you could do it mom; I am so proud of you”. Honestly, no words can describe how I felt at that moment of recognition from you my son!!
You persuaded the board at Xtreme Lashes to incorporate Jo Mousselli into our brand name; you honored me.
Your hunger for knowledge is very unconventional, text books and second hand lecturers bore you; you prefer to go to the source: be there with the movers and shakers, read only their books, attend the latest conferences, embrace the latest technologies. You enlighten me.
At only 23 years of age, you were already a three time entrepreneur when we started Xtreme Lashes. Xtreme Lashes would not be the global leader that it is today without you as part of the fabric. Your forward-thinking Internet Marketing leadership and expertise put us on the global map within months of starting the company. You continue to bring us the latest multi-media technological expertise, and you continue to push us in the futuristic directions. As we have hired our corporate staff of 50, and the 20 Trainers across the nation, and partnered with International Franchisees across the world, and empowered over 12 thousand Xtreme Lashes Lash stylists with profitable careers, you have influenced, inspired, motivated, exhausted, entertained and challenged us all throughout this journey. You exceeded my expectations.
29 years later, our relationship matures, you and I have overcome great obstacles, realized a global company, and it is now time for you to soar again across the skies. I know you can. Your innovative and visionary ideas, your charismatic leadership, your passion, energy, drive, motivation, and intelligence will continue to guide you as you launch your next big entrepreneur venture. It is time for you to soar again above the skies, uninhibited and unrestrained into uncharted territory. Seize the day and the opportunity. I love you. And, may God be with you.
Noor Daoudi (Matt’s Sister):
There’s a lot to love about my big brother, Maher!
The Savvy Entrepreneur
I’ve always been amazed at Maher’s intelligence, and his ability to see past the junk and look immediately to the bottom line. He’s a big picture, visionary with the critical path clearly in mind! Just give him a white board and 5 minutes later the board will be filled with a project plan.
The Fun-loving Extrovert
Find the party or a group of excited people and there’s Maher leading the way into an adventure. Maher has this magical ability to make fun happen and get everyone fired up! I’ve always admired his genuine, happy, warm and inviting nature. So where’s Maher? Maher’s on the floor assembling a Lego plane with his son, off in another country exploring, on the dance floor getting the party started, enjoying food and music, or in his office defining a new path – All the while enjoying it to the max with the people he loves!
This is probably Maher’s most endearing trait. The guy is almost always happy and positive about life. He knows what he wants and he goes after it with confidence and joy. It is addicting and inspiring!
I’m so excited to see his next endeavor unfold into a masterpiece creation! I’ll be there cheering you on big brother! So proud of you!
Martin Dale (Matt’s Stepfather):
I would like to add my public thanks to you for everything you have helped us accomplish at Xtreme Lashes. You, sir, are a true visionary. I certainly wish you the best in your new venture. We appreciate your dedication. We appreciate your willingness to continue to serve in a consulting role as we need you in the future. We look forward to your continued service on the Board of Directors.
You are leaving the company in the very capable hands of our President, Jo Mousselli. This is an exciting time for us all.
Maher, may God be with you and guide you. I salute you, sir! – Martin Dale
The Xtreme Corporate Team:
In September 2010 I came to work for Xtreme Lashes: I was not actively looking for a job, but during the interview the workplace that Matt described sold me on this position and on this company. Matt’s ability to sell and negotiate has definitely been an asset to this company, both saving money to increase profit sharing, but also by finding the best workers in the industry. Matt’s ability to coach has also challenged us all to continuously learn and grow exponentially as employees. Matt is one of the most dynamic bosses I have worked for, he has accomplished so much in the short time I have worked here: he has built a beautiful studio, found amazing talent to staff it with, and set it up for success, in addition to running operations smoothly at the corporate office. It amazes me to think back and look at all the work he has accomplished and the innovation he was the driving force behind. This dedication to execution and innovation shows that he will succeed at anything he does, and I sincerely look forward to seeing the accomplishments of his new company. I wish him all the best!
Although I have only known you for a short time, I want to thank you for the valuable lessons you’ve taught me that I will pass on to my children. The three that stand out in my mind are:
- Never give up on your dreams.
- Never stop learning.
- Never be afraid to fail.
You are truly an inspiration to everyone you come into contact with. I wish you great success in your new venture. I know you will do well, because I believe there is nothing you can’t do.
I will miss your smiling face. May you grow where God plants you.
Shine on, Clara
Maher, thank you for seeing something in me that inspired you to add me to this team five years ago. It has been a wild, crazy and adventurous ride. Sometimes I still miss the days when it was just you and I putting our heads together to cover 1,000 different miscellaneous things that headed our way – anything and everything under the sun. It’s fantastic to have been witness to and part of the growth of Xtreme Lashes for so long. I wish you the best of success with your new venture and know that, with your determination, you will always succeed at whatever you put your heart into doing.
Since I started at Xtreme Lashes, your guidance and mentorship has been invaluable. You’ve challenged me professionally and helped me grow, even in such a short period of time. Thank you for seeing my potential and giving me an opportunity to build not only a career, but a home away from home. You are more than just a CEO and an entrepreneurial guru – you are also a great friend and a very thoughtful and caring individual. I am lucky to have had the opportunity to work with and learn from you. I know the ceiling of your success is limitless, and I wish you the best of luck in all your future endeavors. You will be missed!
I truly believe that God creates all people with a special talent/s and purpose for this world. For instance, there are natural born leaders, inventors, artist, speakers, thinkers, writers, helpers, caretakers, givers, motivators, warriors, laborers, analyzers, teachers, etc. Some people search their whole lives trying to figure this out and continue to try and understand what they do best. But then there is Matt Daoudi! God blessed you with many talents and has given you much purpose for this life. Sometimes, I wish that he would have given you a little less energy and a tad bit more patience, but then I realize, he created you just as he intended and if you were any different that would spoil the Matt we all know and love.
I am always amazed at you.
You are always up for a challenge and in fact if a task is not challenging you are not interested. You look at a job and say… “There has to be a better way to do this. Or “ You know if we had XY & Z this would work so much better and we could make a lot more money” or you might say…. “Forget this…this makes no sense…We just need to create our own and make it better.”
No project is too big in your eyes…the job will get done…even if it kills the rest of us. LOL! Just kidding.
A life that is simple, routine, laid back would truly kill you. Excitement, inventing, motivating, fast pace, revolutionary, this is the life of Matt Daoudi. Exhausting to the rest of us some days but I wouldn’t want you to be any other way.
I have learned so much from you in the last few years and I feel truly blessed that God allowed me to get to know you. There is no reason for me to say I am going to miss you because I have no intention of not seeing you. LOL! I will miss your daily challenges that you offered me. I know even though you are off on this new adventure creating a new and fabulous company..you are still going to be close by and we will be calling to drag you back here from time to time to do the Matt task. If you will let us. We promise to only call if it is a challenge that will make you smile.
Keep that smile on your face and never stop inventing. Your are a very special person and God is shining on you.
Thanks for giving me the opportunity to work with you. I also want to thank you to help me plan out my trip to Italy… Your the #1 in getting the best deals out there. I also really appreciate the trust that you and Rex put in hands with everything I do. Your honesty, transparency and sense of humor make of you an amazing human being to be around with. We will miss you Matt.
Throughout life you meet and associate with certain people that really affect you and make you to want to be a better person. These type of people inspire and teach life lessons that eventually become a vital part of your being and for which you will be eternally grateful. I think it fair to say Matt has become this type of person in many of our lives.
If I could sit down with Matt non-stop for a whole week and be a recipient of a brain dump of all his knowledge, ideas, and lessons learned by not only co-founding Xtreme Lashes but also by life itself I think I would have only scratched the surface of everything he has to offer. In my short tenure here at XL I have learned invaluable lessons and skills from Matt that you could never find in a textbook. Nothing compares to life lessons learned firsthand from someone who has actually experienced them.
Matt has a very driven attitude and passion for life, no doubt a trait learned from his mother. I really don’t think the words “it can’t be done” even exist in his vocabulary. Both Xtreme Lashes and the Studio are evidence of his can do attitude. Despite the challenges leading up to and during the construction of the Studio I never saw Matt once doubt the decision the board made to start that endeavor. Matt was undoubtedly a driving force behind the Studio. He clearly lives by his mantra to never stop learning, never stop growing and never quit. Matt never slows down and always gives his 110%. If you’ve ever had the “experience” of driving with him anywhere in his car you will quickly learn that he doesn’t slow down in any aspect of his life.
Matt also has a very cheery and likable personality. Someone you want to spend as much time with as possible. I am grateful for the time I have been able to spend with him outside the company and getting to know him in out of work situations. His passion is not only evident in his work role but also in his personal life and in matters that affect his family and society as a whole. He has shared with all of us his views on important political or social issues more than once in his attempt change an injustice or change the direction he sees society moving.
I wish Matt good luck in his new challenge. I have no doubt it will be successful.
What can I say Matt? It is kind of awkward for me to compliment another man, it is not something I do every day, but I must say, I have to make an exception and tell you how much admiration, respect and high regard I have for you as a boss, as a business man, as a person, as a family man, and as a friend. It has certainly been a privilege and a pleasure to have sailed under your command and it has been admirable the way you commanded the helm through uncharted waters to get us all to where we are today as a company and as individuals. I learned a lot from you and I want to thank you for the opportunity of having allowed me to be part of your dream and your success, thank you for having empowered me and entitled me as a coworker and as a human being, thank you for the respect and for all those little things that without your knowledge, makes one feel right at home .
Insha Allah your dreams continue to come true. Good luck. Shalam my friend.
I joined the company 10 months after it started as a graphic designer. Matt initially interviewed me and offered me the position. At the time, I wasn’t sure if I was ready to work for someone else or continue my design and consulting business. Matt convinced me with a half serious, half humorous statement that I will never forget…
“Rex, Xtreme Lashes is going to be huge… What if you had the chance to work for Donald Trump before he made his empire? Imagine what you could learn. I’m not saying that I’m Trump, but were going to have an empire and you will learn a lot.”
We had a great laugh and I joined the company. It’s the best decision I have ever made. Today, we continue to build this empire and every day we continue to learn and grow. Matt has been a great friend, boss and even though were almost the same age… he’s been a great mentor to me. He is easily one of the smartest people I know. Matt can break down a project and put a solid action plan together in 5 minutes. What makes Matt really smart is his insatiable appetite to learn more and grow. With that said, Matt I wish you much success with your new venture and I also thank you for the opportunity you have shared with me here at Xtreme Lashes. I’ll see you at the top, Mr. Trump.
I admire Matt for his willingness to see/hear/act on the unconventional and take risks based on reason and potential. Right from the beginning of my experience with Xtreme Lashes (as someone hired by him despite the fact that I didn’t have the required industry experience) to today, I have regularly witnessed Matt’s open-mindedness and have learned from him the importance and impact of aiming high. I wish him the very best for his new venture!
Most of my memories of you begin with you busting through the door of a meeting at Xtreme looking like you’re ready to burst – you then typically sit at the conference table quietly, trying to be respectful of whoever was talking before you entered, and then when you can longer take not sharing whatever it is you came about (which is normally about 30 seconds after entering) you burst, sharing whatever the new idea or project is with everyone present. You usually have done extensive research and present the product or idea with such enthusiasm that it’s almost impossible for everyone there not to become just as excited as you are….
Your forward-thinking and action-oriented personality have helped Xtreme Lashes get to where it is today. Your high-energy, sense of humor, intelligence and the way you communicate your ideas and expectations have raised the bar for all of us- your spirit and drive are certainly motivational. You’re a true entrepreneur who never accepts “No” as an option and that’s why this business is here today. We will miss having you working with us daily but are excited for you as your embark on yet another new adventure.
Thanks for all that you have done to build this company and motivate everyone within it to be the best they can be.
Xtreme Lashes Franchisees
Xtreme Lashes Australia:
We already know that you will succeed in everything that you apply yourself to and that you will build a new empire around you.
It has been a privilege to have worked with you and to have been involved with Xtreme Lashes from the early days when you were running the business out of your living room and we were operating from ours.
We hope that we will still get to see you at the conference and we look forward to hearing about your new adventure in the near future.
The Aussie Sisters
P.S You still need to honour your promise to visit us in Australia!
Xtreme Lashes Czech & Slovak Republic:
It looks like you make it difficult in many ways to replace you Best wishes from Iveta and team in Czech and Slovak. You are always welcome
Xtreme Lashes Slovenia:
Hi Matt !
We must say, that the news about you leaving surprised us but at the same time we are very very proud to hear you are developing, growing and exploring new adventures. We all “Matt’s Angels” as you called us wont forget days spent there in Houston, listening to your ideas and advises.
We really had a great time with you and you know what ? We are still listening to the music you gave us
Maja, Vesna and Anja-we all- wish you a lot of sucess and knowledge in your new career. You truly are a great guy !
Hugs from “Matt’s Angels”
Xtreme Lashes UK & Republic Of Ireland:
Ah I am sad , Matt, you are so passionate for the brand. Please know that you were great whenever I had conversations in Texas. We all wish you all the very best in life!
Rachel, Jen, Lorna, William, Debbie xxxx
We all wish you the greatest success with your new adventure and we will truly miss you!