Home LOOKS & LASH CARE Xtreme Lashes CEO Jo Mousselli’s Holiday Retailing Tips
Xtreme Lashes CEO Jo Mousselli’s Holiday Retailing Tips

Xtreme Lashes CEO Jo Mousselli’s Holiday Retailing Tips

November 1, 2021

Discharge planning should start as soon as your client steps into your Lash Studio. This means using the precious time during your Pre-Application Consultation and as you apply your client’s lash extensions to educate her about proper lash aftercare and lash compatible cosmetics. Here’s how to do it:

1. As you Cleanse, Prime, & Prep your client’s lashes, talk her through your process and products (Eye Makeup Remover & Facial Cleanser, Applicators, Sponges, etc.) as you are using them.

2. Ask questions to determine your sales strategy:

  1. What do you normally use to remove your eye makeup?
  2. What kind of anti-aging eye products do you use?
  3. Do you wear eyeliner, eyeshadow, or mascara? 

If your clients have…

  • A Love for Makeup: Talk to her about the benefits of Xtreme Lashes lash compatible color cosmetics. Let her know that she can have gorgeous, Holiday party eyes without damaging her lash investment.
  • Mature Skin: Explain how Total Eye Repair Serum combats the appearance of fine lines, wrinkles, sagging skin, and puffiness on the under eyes and eyelids.
  • Discoloration & Blemishes: Describe the immediate and long-term benefits of the Jo Mousselli® Skin Renewing™ Concealer. Make sure her to give her a sample sachet!

3. Remember, every lash client’s routine needs the following:

  1. Xtreme Lashes Eye Makeup Remover, Lint-Free Cosmetic Sponges, and Lint-Free Cleansing Applicators. A cleansing demo at the end of the application will certainly result in a sale!
  2. Amplifeye® Advanced Lash & Brow Fortifier to help create and maintain a strong foundation for lash extensions.

If you’re an Xtreme Lashes trained Lash Stylist eager to take retailing to the next level, then we have the ultimate set-up for you! Invest in the Xtreme Lashes Lobby Retail, Merchandising, & Marketing Pack and get prepped with ALL the retail inventory, displays, and marketing materials you need to generate $5000* this holiday season!

This revenue-generating retail pack can be purchased with your Xtreme Rewards Points, cash, or even financing!

*When retail products sold at MSRP.

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