Hello, wedding season! It’s a much-anticipated time of year for beauty professionals. With the best business strategies, take this seasonal spike to the next level at your lash studio, salon, or spa. The following tips can help boost client loyalty, increase retail revenue, and position your business as the go-to destination for bridal beauty for everyone from brides to wedding guests!
Stock Up: Backbar Supplies
The busy bridal summer ahead requires a well-stocked space. Replenish your backbar and treatment room essentials, including lash extension supplies like cleansers, eye patches, and application tools. Everything you stock should streamline your services and enhance your artistry, while providing aftercare that protects your work’s longevity. Having these supplies on hand supports better results and improves service efficiency.
Entice: Retail Displays
Remember to add eye-catching retail displays with kits that encourage complete lash care, such as lash compatible aftercare and cosmetics for your clients to care for their lash extensions between visits. Intentional displays are a great retail strategy, and they turn a simple lash application or fill service into a full-service experience.
Deliver: Bridal Party Packages
Most weddings aren’t a solo affair. Offering tailored lash packages for brides, bridal parties, and pre-wedding events can help you book multiple clients in one sitting. If you have the staff, consider bundling lash services with other spa or beauty offerings like brow shaping, facials, or makeup consultations to create luxurious, all-in-one bridal prep experiences.
Promotion ideas:
- “Bride + Besties” Packages for group appointments
- Pre-shopping prep sessions for dress fittings and engagement photos
- Bachelorette and bridal shower beauty bundles
- Lash touch-up specials for honeymoon or post-wedding photoshoots
These packages will increase your average ticket sizes and introduce new clients who could return to your studio after their weddings.
Become the Expert Brides Trust
If you or your team haven’t yet trained in advanced lash application techniques, now is the time. Professional eyelash extensions training can elevate your skills and ensure you deliver long-lasting designer lashes. This is especially important for brides who want a flawless look from the rehearsal dinner to the honeymoon.
Certified lash artists can enhance their application efficiency and client retention by adding fast-curing techniques like UV-curing lash extension adhesives that offer up to six weeks’ retention. With busy bridal schedules, offering quick, safe, long-lasting lash extensions gives you a competitive edge. These high-quality applications also serve as marketing; when a bride showcases your work, everyone asks, “Who did your lashes?”
Maximize the Moment
This season, promote curated packages, ensure you stock your backbar with the essentials, and refine your extension application and marketing techniques. You can aim to turn short-term bookings into long-term business growth. Think beyond the bride. Consider the bridesmaids, moms, guests, and even vendors who notice your work. Each wedding is a chance to build your reputation, attract referrals, and grow your brand.
