As we celebrate the 20th anniversary of Xtreme Lashes, Brows & Beauty by Jo Mousselli^®, I am overwhelmed with gratitude and pride. Twenty years ago, I embarked on a journey to revolutionize beauty—through the art and science of eyelash extensions—empowering and enriching lives through beauty and entrepreneurship. Drawing on my background as a pediatric ICU nurse—and the many roles of daughter, sister, wife, mother, and teacher—my founding family and I introduced semi-permanent eyelash extensions, professional supplies, comprehensive education and training, and aftercare cosmetics to a global market.

From a small business in Texas, we have transformed into a worldwide phenomenon, empowering thousands of professionals to build rewarding, sustainable, and dynamic careers, and delighting countless clients with longer, fuller, darker, lifted lashes that boost confidence and simplify their beauty routines.

Today, I am humbled and honored to stand alongside an incredible global family who have made this journey so extraordinary.

To our domestic and international professional clients—you are the lifeblood of this industry. Your artistry and dedication empower and enrich lives, transforming beauty into confidence with every application, and creating lasting, unforgettable beauty experiences.

To our consumer clients—thank you for trusting us to help you look and feel your best. Your loyalty inspires us to continue innovating and to always deliver the highest quality products and services that Extend Your Beauty™.

To our professional trainers—you are the bridge between education and empowerment. Your expertise and mentorship have nurtured generations of talented lash stylists, setting them up for success around the world.

To our international franchisees—thank you for sharing our vision and bringing Xtreme Lashes to new markets around the world. Your leadership and commitment to our brand have created a worldwide movement that celebrates beauty, self-confidence, and entrepreneurship.

To our co-founding family and corporate team—your unwavering support, creativity, and dedication have been the backbone of our success. Through your passion, creativity, strategic thinking, and commitment to excellence, you’ve developed innovative, safe, high-quality and efficacious products, supported by education and legendary customer service. You have set the standard for our brand and for the entire eyelash extensions industry.

This milestone is a celebration of the relationships, trust, and shared vision that have sustained us over two decades. Together, we’ve enriched lives, empowered professionals, and created meaningful change in beauty and entrepreneurship.

From the bottom of my heart, thank you for being a part of this journey. Your success remains my top priority, and I can’t wait to shape the next 20 years together.

With deepest gratitude,