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Retailing Xtreme Lashes by Jo Mousselli® cosmetics, skincare, and accessories is a phenomenal way to grow your profits. Developed and tested for total compatibility with Xtreme Lashes® Eyelash Extensions, but without sacrificing advanced anti-aging and skin-nourishing ingredients, our innovative formulas can be used by all clients- whether they wear eyelash extensions or not.

To assist you with retailing, we’ve created retailing incentives and tools for you to make the most of your investment and boost your retail sales.


1+ Pricing

Double your investment without having to purchase bulk with our easy 1+ Pricing incentive. Discover what works best for your business and how much inventory to stock when you only need to purchase 1 unit to receive the lowest price on all retail products. Let overstock and idle inventory be a concept of the past when you can buy fresh, use fresh, and sell fresh with Xtreme Lashes. Additionally, if you are a qualifying Directory-Listed Lash Stylist, through your Directory-tiered discount, you’ll enjoy even lower prices and higher profits!



Become a retailer and enjoy at least 100% profit from every retail product you sell. To simplify your retailing experience, purchase what you need with our 1+ Pricing incentive, resell these products according to our manufacturer’s suggested retail price (MSRP), and comply with our minimum advertised price (MAP) guidelines when you run promotions.

MSRP is what we ask you to sell the product for. Listing all products at the MSRP helps standardize prices among every retailer location and helps maintain our premium positioning. The minimum advertised price (MAP) is the minimum price you are allowed to publicly list and advertise our products when you run a promotion. Learn more about our MAP policy in further detail here.

To see how much each product will cost you, each product’s MSRP, each product’s MAP, and your profit potential, please download our MSRP, MAP & Profit Potential PDF.


Easily build and update your website with professional content by using our Product Description & Image Feed. Access this handy tool every time you need the latest retail product images, product descriptions, and correct MSRP. This tool can also be used when you are preparing product advertisements for your salon. Our Product Feed is updated daily so you can be confident that you’re downloading and saving the latest pictures and information every time.

Enter the Product Feed page and follow our instructions for saving web quality images and product copy.

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