MARKETING MATERIALS

GlideShadow™ Long Lasting Eyeshadow Stick Postcard (25 pack)

Advertise the full range of GlideShadow™ Long Lasting Eyeshadow Sticks with this informational postcard. Educate your clients on the world’s first cream-to-powder eyelash extension compatible eyeshadow stick with no powdery fallout on your lashes or buildup along the lash line.

This dual-sided postcard is 5” x 7”.

X90^® Eyelash Extension Curvature Postcards (pack of 25)

Display in your lash studio, bring to local events, or mail this postcard to clients to let them know about the dramatic curl, universally flattering fit, and long-wearing power of the X90 Eyelash Extension Curvature. Featuring ultra-high resolution images, this postcard shows how the 90 degree-like silhouette ascends beyond the eyelid and creates base-to-tip lift, length, density, volume, and color. The back of the card shows a 3D model of the X90 Eyelash Extension to illustrate the highly exaggerated 90 degree curl and unique straight base. It also highlights key benefits of choosing this new curvature for their next lash application.

These postcards are 6" x 9" with a glossy finish.

Professional Tri-Fold Brochures (25-pack):

These interactive brochures are designed to generate interest and educate prospective clients about Xtreme Lashes Eyelash Extensions. Place them in your salon or even at your local bridal boutique and gym to further advertise your services. 8.5” x 5.5” in size.

Available designs below. Click on each thumbnail to enlarge.

Professional Tabletop Posters (8.5" x 11")

The right-sized for any space! Display these versatile posters on countertops or walls in standard frames or add them to your “look book” of images for clients to flip through while waiting.

Available designs below. Click on thumbnail to enlarge.

Professional Posters (24" x 36")

Market your business to the fullest with these eye-catching posters! These large posters are perfect for framing and can liven up any salon space or even trade show booth.

Available designs below. Click on thumbnail to enlarge.
Professional Posters may be shipped separately via ground service.

Faux Mink X-Wrap^® Lash Postcards (pack of 25):

These convenient postcards let your customers know about the voluminous, lash doubling look they can achieve with Faux Mink X-Wrap^® Lashes. Featuring close up, ultra-high resolution images of the applied lashes, these postcards offer visuals of the dramatic impact of Faux Mink X-Wrap^® Lashes from multiple angles. The back of the card utilizes a 3D model to illustrate the superior interlocking "X" shape of the Faux Mink X-Wrap^® Lashes, and highlights key benefits of choosing these lashes for their next application.

Choose from two different versions of the postcard to show clients the flattering result of the Faux Mink X-Wrap^® Lashes on different models and eye shapes. These postcards are 6" x 9" with a glossy finish.

Faux Mink X-Wrap^® Lash Poster (8.5" x 11"):

Advertise your lash services and the voluminous, lash doubling results your clients can achieve with Faux Mink X-Wrap^® Lashes! Featuring TEN close up, ultra-high resolution images of the applied lashes, these posters offer beautiful visuals of Faux Mink X-Wrap^® Lashes from multiple angles, as well as a 3D model to illustrate the innovative interlocking "X" shape, and the key benefits of choosing these lashes for their next application.

This dual-sided poster can be displayed in frames, windows, or on countertops. 8.5" x 11" in size.

Aftercare Guide (pack of 25):

Give your clients the know-how to achieve long-lasting and beautiful eyelash extensions! The Aftercare Guide provides easy-to-follow instructions on how to care for their new Xtreme Lashes^® Eyelash Extensions after the application. This brochure also contains pictures and descriptions of essential retail products and aftercare kits.

Lash Densifying™ Liquid Eyeliner Brochures

The eye-catching sketch design of the Lash Densifying™ Liquid Eyeliner Brochure is sure to attract clients and promote sales as it is displayed on your shelf. The unique design shows off the versatility of the eyeliner while informing readers about the many unique benefits. Make the brochure readily available for clients waiting for their appointment to flip through and give one to each client to take home if they do not purchase the eyeliner right away.

Lash Densifying™ Liquid Eyeliner Poster

The eye-catching sketch design of the Lash Densifying™ Liquid Eyeliner Poster is sure to promote sales as it is displayed on your mirror, wall, or shelf. This dual-sided poster shows the versatility of the eyeliner and entices your clients to ask more questions and try out the product while at your salon.

GlideLiner™ Postcards (25-pack):

Promote the GlideLiner™ Long-Lasting Eye Pencil collection with these glossy double-sided postcards. One side features a classic eyeliner look and the other contains product description and shade swatches. Also ideal for use as in-store signage when placed in the Marketing Literature Easel. 6” x 9”.

Length & Volume Mascara Postcards (25-pack)

Promote the Xtreme Lashes Eyelash Extension compatible Length & Volume Mascara with these glossy double-sided postcards. One side features the Length & Volume Mascara and the other contains makeup removal products: Eye Makeup Remover & Facial Cleanser and Flex-Tip Applicators. Also ideal for use as in-store signage when placed in the Marketing Literature Easel. 6” x 9”.

Beauty Book (pack of 10):

This gorgeously curated Beauty Book provides your client with an introduction to the entire Xtreme Lashes by Jo Mousselli^® consumer product portfolio. The book features large high-definition product images, key benefits of each retail product, and beautiful model visuals. Leverage the Beauty Book as a marketing tool to help boost your retail sales by informing clients about all the high performance products offered by Xtreme Lashes. Measures 8.5" x 5.5".

Includes highlights on all consumer product categories:

• About Xtreme Beauty
• Color Cosmetics & Kits
• Lash Care & Skin Care
• Cleansing Tools & Accessories
• A “Notes” page to communicate personalized messages, such as your contact information, next appointment date, lash care instructions, or 10-10 promotion code
• Jo Mousselli^® Beauty Line

Amplifeye^® Advanced Lash & Brow Fortifier Brochure (pack of 25):

These brochures are designed to generate interest and inform your clients about Amplifeye^® Advanced Lash & Brow Fortifier. Information about the inspiration, the science, and the results of this remarkable formula will help you generate more sales.

Insider Tip: Check and refill the brochures of your Amplifeye Advanced Lash & Brow Fortifier Retail Kit on a regular basis to prevent your clients from missing out on compelling information.

The Amplifeye^® System Brochure (pack of 25):

Promote this breakthrough regimen today! Designed to showcase both the topical Amplifeye^® Advanced Lash & Brow Fortifier and the dietary supplement Amplifeye Lash, Brow & Hair Formula. Use these brochures to educate new and existing clients about the benefits of The Amplifeye System.

Learn more about the Amplifeye Advanced Lash & Brow Fortifier.

Total Eye Repair Serum Brochures (25-pack):

Inform your clients about the benefits of Total Eye Repair Serum with these high-impact brochures. Designed to showcase product information, before and after images, and clinical results, these brochures are key to generating awareness and interest for the product. Also features a mailing panel.

Insider Tip: Provide 1-2 Total Eye Repair Serum sample packettes with every brochure you give away.

Skin Renewing™ Concealer Tester Cards – 4 Shades (10-pack):

Introduce all clients (eyelash extension wearers and non-wearers) to Skin Renewing™ Concealer with these convenient take home samples. This easy-to-distribute card features 4 shades to try plus essential product information. Skin Renewing™ Concealer was formulated to be compatible with Xtreme Lashes Eyelash Extensions.

Insider Tips: To conceal imperfections, simply use the shade that best matches the skin. Alternatively, you may contour using the darker shade and highlight/brighten with the lighter shade. Provide every client with a sample before they leave to increase the likelihood of making a sale during their next appointment.

Pre-Application Guide (pack of 25):

This easy-to-follow guide allows your clients to determine whether or not they are ideal candidates for Xtreme Lashes^® Eyelash Extensions. Once it is determined that the client is a good candidate, the information provided in this guide will explain in detail how they should prepare for their eyelash extension application and what caring for their lashes afterwards entails. You should review these instructions with your clients when they schedule their appointments and then provide them with the Pre-Application Guide to review on their own prior to their arrival. This will ensure proper preparation for long-lasting Xtreme Lashes^® and a comfortable experience for your clients.

Details: 8.5” x 3.69” vertical cards can also be used to supplement your general brochures. They’re sized for standard brochure holders and can be inserted into folded brochures for seasonal use or added advertisement.

Client Profile System

This comprehensive document system includes everything every Lash Stylist needs to maintain satisfied clients. Additionally, this value set contains one Client Profile Folder sample to showcase how easily it can help organize these system documents. To learn more about each document, please see individual product descriptions for each product.

• 1 - Pre-Application Guide (Pack of 25)
• 1 - Aftercare Guide (Pack of 25)
• 1 - Registration & History Form (Pack of 25)
• 1 - Consultation & Design Form (Tablet of 25)
• 1 - Eye Shape Design Worksheet (Tablet of 25)
• 1 - Application Summary Log (Tablet of 25)
• 1 - Waiver and Release Form (Tablet of 25)
• 1 - Stylist Instructions Manual & Reference Guide
• 1 - Sample Client Profile Folder

Client Profile Folder (pack of 10)

Save time and effort with an organized system for storing and tracking your client’s information and application history. The Client Profile Folder is custom-designed for use with the Client Profile System documents to provide optimum efficiency, organization and accuracy of client records. Each folder has a pocket to hold before and after client photos, dividers that keep your four key documents available for viewing at a glance and fasteners to hold them securely in place. Have all the information you need about your clients at the tip of your fingers for consistent, safe and beautiful lash applications every time.

Consultation & Design Forms (tablet of 25)

The Consultation & Design Forms have been updated so that they are more concise and easier to use than before. These forms were developed to guide you through each Xtreme Lashes^® Eyelash Extension application appointment. Each time your client arrives, they can quickly review and update their medical history, daily activities, and cosmetic regimen. You will review this information, address any changes as necessary, and use these forms to develop your client’s desired eyelash extension design. Developing a history of previous applications to refer back to is invaluable for creating future looks as well as coordinating the time between re-lash applications. When used in conjunction with the Registration & History Form, the Consultation & Design Forms enables you to provide your client with a safe and satisfyingly beautiful set of Xtreme Lash^® Eyelash Extensions.

Eye Shape Design Worksheet (tablet of 25)

Let the creativity begin! After you and your client have discussed their desired look, now it is time to bring those ideas to life by creating a customized design. The Eye Shape Design Worksheet gives you the opportunity to make this design a reality that your client will surely love. It features the most common eye shapes along with suggested designs for those eye shapes and provides a workspace for you to try out your ideas on paper prior to beginning the application. This Worksheet can be stored in your Client Profile Folder with the Consultation & Design Form so that you can refer back to it during your client’s next visit.

Waiver and Release Form- *Protect Yourself*
(tablet of 25)

Don’t have regrets because you did not protect yourself. The Waiver & Release Form should be read, filled out and signed by every client at their first eyelash extension application appointment. It protects both the stylist and the client, serving as an agreement whereby the client acknowledges the possible risks associated with the eyelash extension application service and provides informed consent. This is a must for any serious stylist that wants to be protected!

Registration & History Form (pack of 25)

Stay Organized! These clear and concise forms have been updated and are now easier than ever to use. They are essential to helping you obtain a detailed medical history of your client, learn about your client’s daily activities and cosmetic regimens, and determine whether your client is a good candidate for eyelash extensions. The Registration & History Form will allow you to make appropriate recommendations regarding the proper care and maintenance of your client’s eyelash extensions as well as aid you in achieving each client’s desired look. In addition, having a full understanding of the products used and purchased by your client enables you to troubleshoot any issues that may arise and make suggestions about which Xtreme Lashes^® products they should purchase. When used in conjunction with the Consultation & Design form, the Registration & History Form enables you to provide your client with a safe and satisfyingly beautiful Xtreme Lashes^® Eyelash Extension Application every time.

Stylist Instructions Manual & Reference Guide

What precautions can you take, as a stylist, to ensure your client is comfortable throughout their eyelash extension application and will be happy with the results? You should read and carefully follow the Irritation Minimization Guide and implement proper use of the entire Client Profile System! The Stylist Instructions Manual & Reference Guide includes an Irritation Minimization Guide and Reference Guides for both the Registration & History Form and the Consultation & Design Form to help you provide a memorable experience for your clients.

• The Irritation Minimization Guide reviews the fundamentals of maintaining a safe and sanitary environment and applying lashes in such a way that minimizes the chance of irritation.
• The Reference Guides provide the stylist with explanations on why specific questions are asked on the Registration & History Form and Consultation & Design Form and provides guidance on how the stylist should respond, depending on the client’s replies.

Please note that the information and reference materials contained within the Stylist Instructions Manual & Reference Guide are intended solely for the general information of the stylist. The information is not intended to replace medical advice from trained medical professionals.