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Stylist Success Stories    >    Latoya Morrison
Entrepreneur - Latoya Morrison
Stylist Information

4.3 years with Xtreme Lashes
Certified Xtreme Lashes Stylist
2015 Advanced Certified in Volumation
Certified Xtreme Lashes Trainer
Salon Owner
Margate, Florida

Latoya Morrison

"My business quickly went from mobile to my very own studio, and now I have a new store front coming soon."
A little over four years ago, I started my journey to success as an Xtreme Lashes® Lash Stylist and Educator. It all started with a dream, an idea, and a want. I dreamt I would own a business again and proudly be my own boss. After the financial market crashed some years ago I suffered a major loss financially, and professionally. Recovery was difficult but I never lost sight of what I wanted my end result to be. I loved being an entrepreneur and being in charge of my time and my life. I wanted to be very successful, and amazing at whatever it was that I chose to do. I had an idea of what I wanted to do but I wasn’t sure it would all come together. So, I continued to live with these plans in my heart. After the market crashed I had to find employment in education. There, I found myself helping students to live their dream by seeking different levels of education. I would say to them “It’s not how you start but it’s how you finish. You still have the power to make a difference in your life.” But one day, I was tired of encouraging someone else to live their dream while I wasn’t living my own. I would think about the beauty industry a lot. It’s something that I grew up around my entire life and I loved it! I watched my mother as she changed lives just by a simple hairstyle or a simple conversation she would have with a client. I too wanted to make women feel and look beautiful every day, just like her.

So, when I was presented with the opportunity to assist students to help them pursue their dreams in the beauty industry by way of admissions at a local beauty school, I was on board. As a MAC Makeup Artist I absolutely loved the atmosphere and culture of the beauty school students. I too wanted what I was selling. I decided to go back to school at night and obtain my Esthetician License so that I would be taken seriously as an Artist and have the possibility to one day teach in a classroom. Well, my dream came true, I was asked to begin teaching the Makeup Artistry Program at the local Beauty School shortly after graduation. I happily said “Yes” without hesitation. I soon found out an eyelash extension course was part of my new responsibilities. I was familiar with extensions but not very. As I started to teach, I very quickly realized this program needed an overhaul. I begged the owner of the school to allow me to do some research to find a better educational program for our students.

Finally, I was granted permission to begin my search. I started out very excited and then very quickly lost that excitement when many brand name companies had no interest in what I needed, which was a better educational program for the beauty school students. Just as I was about to give up hope, Xtreme Lashes was my final call of the day. This is the day that changed my life forever. I spoke with the education department and shared my ideas, concerns, needs, and desires. Xtreme met me with just as much excitement and willingness to make this idea into a successful educational program for our students at the beauty school. After many negotiations and long conversations, we became the first Xtreme Lashes Academy of Lash Artistry® in South Florida. I was flown to California, Colorado, Michigan, and Houston, TX, to train with some of the best Trainers of Xtreme Lashes. I couldn’t wait to start my new career as an Xtreme Lashes Lash Stylist and Trainer. I hit the ground running and never looked back. My business quickly went from mobile to my very own studio, and now I have a new store front coming soon.
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Latoya Morrison
Entrepreneur - Latoya Morrison
"My business quickly went from mobile to my very own studio, and now I have a new store front coming soon."
A little over four years ago, I started my journey to success as an Xtreme Lashes® Lash Stylist and Educator. It all started with a dream, an idea, and a want. I dreamt I would own a business again and proudly be my own boss. After the financial market crashed some years ago I suffered a major loss financially, and professionally. Recovery was difficult but I never lost sight of what I wanted my end result to be. I loved being an entrepreneur and being in charge of my time and my life. I wanted to be very successful, and amazing at whatever it was that I chose to do. I had an idea of what I wanted to do but I wasn’t sure it would all come together. So, I continued to live with these plans in my heart. After the market crashed I had to find employment in education. There, I found myself helping students to live their dream by seeking different levels of education. I would say to them “It’s not how you start but it’s how you finish. You still have the power to make a difference in your life.” But one day, I was tired of encouraging someone else to live their dream while I wasn’t living my own. I would think about the beauty industry a lot. It’s something that I grew up around my entire life and I loved it! I watched my mother as she changed lives just by a simple hairstyle or a simple conversation she would have with a client. I too wanted to make women feel and look beautiful every day, just like her.

So, when I was presented with the opportunity to assist students to help them pursue their dreams in the beauty industry by way of admissions at a local beauty school, I was on board. As a MAC Makeup Artist I absolutely loved the atmosphere and culture of the beauty school students. I too wanted what I was selling. I decided to go back to school at night and obtain my Esthetician License so that I would be taken seriously as an Artist and have the possibility to one day teach in a classroom. Well, my dream came true, I was asked to begin teaching the Makeup Artistry Program at the local Beauty School shortly after graduation. I happily said “Yes” without hesitation. I soon found out an eyelash extension course was part of my new responsibilities. I was familiar with extensions but not very. As I started to teach, I very quickly realized this program needed an overhaul. I begged the owner of the school to allow me to do some research to find a better educational program for our students.

Finally, I was granted permission to begin my search. I started out very excited and then very quickly lost that excitement when many brand name companies had no interest in what I needed, which was a better educational program for the beauty school students. Just as I was about to give up hope, Xtreme Lashes was my final call of the day. This is the day that changed my life forever. I spoke with the education department and shared my ideas, concerns, needs, and desires. Xtreme met me with just as much excitement and willingness to make this idea into a successful educational program for our students at the beauty school. After many negotiations and long conversations, we became the first Xtreme Lashes Academy of Lash Artistry® in South Florida. I was flown to California, Colorado, Michigan, and Houston, TX, to train with some of the best Trainers of Xtreme Lashes. I couldn’t wait to start my new career as an Xtreme Lashes Lash Stylist and Trainer. I hit the ground running and never looked back. My business quickly went from mobile to my very own studio, and now I have a new store front coming soon.


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